SeedBacked by Stage 2 Capital

Opus

Building AI for Deskless Workers

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Opus

Description: Building AI for Deskless Workers

Investors: Stage 2 Capital

Reference Link to Deck: https://www.businessinsider.com/opus-startup-secures-68-million-with-this-pitch-deck-2023-5

Stage: Seed

**Slide 1 — Cover**

Content:

  • Title: Opus
  • Tagline: “Helping employers with a ‘deskless’ workforce get their team up the productivity curve quickly.”
  • Logos: Sweetgreen, Wagamama, Just Salad, Zest, more.
  • Visual: Phone mockup of training UI.
  • Design framing:

    Bold hero slide. Dark background with central bright app mockup anchors attention. Logos at bottom add credibility. Very investor-standard "problem space" cover.


    **Slide 2 — Founding Team**

    Content:

  • Rachael Nemeth, CEO — Union Square Hospitality Group, 13 yrs food manufacturing service, certified in second language acquisition.
  • Jeff Silver, VP Engineering — Managed by Q, co-founder Tid, cognitive science + cloud computing at UPenn.
  • Vince Li, Head of Design — Director of Design at Managed by Q, Senior Product Designer at Most.
  • Photos of all three.
  • Design framing:

    Three-column layout with headshots. Clear credibility signals. Balanced spacing makes it scannable, avoids heavy bios.


    **Slide 3 — Market Size Context**

    Content:

  • Claim: 110M US workers don’t sit at a desk all day (70% of workforce).
  • Visual: Pie chart showing 70%.
  • Worker stock photos.
  • Design framing:

    Big stat in bold, paired with simple pie chart for emphasis. Visual storytelling: shows just how large the market is at a glance.


    **Slide 4 — Productivity Need**

    Content:

  • Header: The need for worker productivity has never been higher.
  • Side visual: Black box over Wall Street Journal headline: “Hiring is hard enough. Now new workers are vanishing before they even start.”
  • Design framing:

    Left text, right sourced article. Uses urgency by showing real-world headlines. “Pain point in the wild” design choice.


    **Slide 5 — Meet Opus**

    Content:

  • Opus helps companies with a large deskless workforce train and engage people effectively.
  • Visual: App screenshots (interactive training cards, service standards).
  • Design framing:

    Product introduction slide. Classic "what we do" statement with UI visuals to prove product already exists. Crisp and minimal.


    **Slide 6 — Growth**

    Content:

  • Header: We are growing fast and seeing strong go-to-market fit.
  • Chart: Rising revenue bars across SMB, mid-market, enterprise.
  • Design framing:

    Growth proof slide. Simple stacked bar chart, investor-friendly. Uses vertical scaling to imply traction.


    **Slide 7 — Demand**

    Content:

  • Header: Demand is only expected to increase.
  • Left: Data point — “2008 Recession: Output/hour increased 5.4%.”
  • Right: Blue box: Why Opus?
  • Lowers training labor by 60%.
  • Targets COOs, CFOs, CTOs.
  • Software replaces labor.
  • Provides workforce data.
  • Design framing:

    Balanced two-column layout. Contrasts historical data with Opus value props. Blue highlight box draws eye.


    **Slide 8 — Market Opportunity**

    Content:

  • Header: We are building the first Frontline BI platform, a $50B opportunity.
  • Subtext: Starting with training.
  • Design framing:

    Minimalist. Big bold market claim, lots of whitespace. Slides like this function as “narrative breaths.”


    **Slide 9 — TAM Breakdown**

    Content:

  • Annual frontline wages: $2.5T.
  • Economic Value Created: $250B.
  • Top-down TAM: $50B.
  • Design framing:

    Three-card horizontal layout. Each figure isolated to give visual weight. Simplifies complex economics.


    **Slide 10 — Employees Training**

    Content:

  • Tagline: Employees train on-the-go.
  • Features: 3-min interactions, automations, chat UI, skills data.
  • Visual: Phone mockups.
  • Design framing:

    Designed for relatability — shows how workers actually use it. Phone screens front-and-center. UX-first proof.


    **Slide 11 — For Managers**

    Content:

  • Tagline: Breathless managers get a breath of fresh air.
  • Features: Auto-translated video, verification, tracking.
  • Visual: Workers + app.
  • Design framing:

    Human faces + product screens. Balances “empathy” for managers with “tech solves it.”


    **Slide 12 — Cost Efficiency**

    Content:

  • Tagline: Training teams scale at a lower cost.
  • Visual: Training module mockup.
  • Design framing:

    Minimal supporting text. Uses a product screen to signal usability and efficiency. White space keeps it uncluttered.


    **Slide 13 — Templates**

    Content:

  • Header: Ready-made templates help fast-moving teams.
  • Quote: COO, Koya Mediterranean.
  • Visual: Template cards UI.
  • Design framing:

    Customer testimonial overlaying UI is credibility play. Shows ROI not just in cost, but speed.


    **Slide 14 — Opus Plan**

    Content:

  • Left: “We sell to CEOs and COOs.”
  • Quote: VP Ops, Forfis Group.
  • Right: Feature list: app, course builder, translations, reporting, integrations, SaaS pricing.
  • Design framing:

    Dense content slide but structured: testimonial anchors trust, checklist makes features digestible.


    **Slide 15 — GTM**

    Content:

  • Header: Repeatable, scalable go-to-market.
  • Pie chart: inbound, outbound, referrals.
  • Customer testimonial + DM screenshot.
  • Design framing:

    Mix of quantitative (pie chart) and qualitative (testimonial). Split design to show both channels and customer love.


    **Slide 16 — Industry Proof**

    Content:

  • Header: Proven in other industries.
  • Quote: VP Ops, Landscapes Unlimited.
  • Pie chart: industries breakdown (food, healthcare, manufacturing, construction, agriculture).
  • Design framing:

    Slide uses social proof from customer quote + diversification data. Strong “expandability” framing.


    **Slide 17 — Expansion Vision**

    Content:

  • Header: Long-term vision: expand into new verticals.
  • Right: List of industries (foodservice, logistics, retail, etc).
  • Left: CEO testimonial from Just Salad.
  • Design framing:

    Symmetry between long-term list and testimonial builds credibility. Forward-looking roadmap style.


    **Slide 18 — Revenue Path**

    Content:

  • Header: Clear path to $100M revenue.
  • Visual: Exponential ARR bar chart.
  • Design framing:

    Classic hockey-stick chart. Simple bold design ensures investors focus on growth trajectory.


    **Slide 19 — Fundraising**

    Content:

  • Header: We’re raising $6–8M.
  • Use: Product development + GTM acceleration.
  • Background: Green.
  • Design framing:

    End slide in strong color differentiates it. Call-to-action slide. Standard for pitch decks.

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