Voxel
Description: Building AI for Workplace Safety
Investors: Rite Hite
Reference Link to Deck: https://www.businessinsider.com/voxel-ai-workplace-safety-startup-secures-12-million-pitch-deck-2023-8
Stage: Seed
Slide 1: Title
Text:
Design framing:
A clean opening slide: left side is minimal with logo, tagline, and bold headline. Right side is a photo of a worker in a warehouse with a yellow bounding box — immediately signaling computer vision. Black/white base with a bright green highlight for “Enhance safety” sets the core theme.
Slide 2: Problem – Safety is Reactive
Text:
Visuals:
On the right, a pyramid diagram: top (high visibility) shows fatalities, lost time, recordables; middle shows near misses, unsafe conditions; bottom is low visibility.
Design framing:
The contrast between black and white halves highlights "hidden" issues. Green color in “Safety” emphasizes urgency. Pyramid diagram reinforces the idea that most risk lies beneath the surface.
Slide 3: Problem – Hidden Costs
Text:
Visuals:
A large iceberg graphic: above water are visible costs (workers’ comp, insurance), below water are hidden costs.
Design framing:
Classic “iceberg problem” metaphor — visually powerful. Black and grey palette conveys seriousness.
Slide 4: Solution – Real-Time Detection
Text:
Visuals:
Dashboard mockup with “Site Score 76” and thumbnails of detected incidents.
Design framing:
Split-screen layout: left is iconography for each detection category, right shows dashboard UI. Clear communication of breadth of monitoring.
Slide 5: Platform Features
Text:
Design framing:
Simple icons with explanatory text. Balanced white space. Focus on breadth of functionality rather than visuals.
Slide 6: Plug & Play Installation
Text:
Visuals:
Right side: photo of hand holding smartphone showing the Voxel mobile app.
Design framing:
Reassuring slide. Icons emphasize ease, privacy, and low overhead. Use of mobile mockup signals accessibility.
Slide 7: Impact & Traction
Text:
Quote:
Rudy Bowling, Executive at Americold: “This product is truly revolutionary… will make a big difference in the safety world.”
Design framing:
Metrics front and center, paired with logos for credibility. Testimonial adds emotional weight. Balanced black/white layout with green highlights for “zero workplace injuries.”
Slide 8: Closing / CTA
Text:
Visuals:
Screenshot of dashboard with metrics and video feeds.
Design framing:
Strong call-to-action close. Dashboard visuals reinforce product tangibility. Black bar with contact info is bold and unmissable.