SeedBacked by Fairpoint Capital

Neurons

Building AI for Consumer Spending Prediction

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Neurons

Description: Building AI for Consumer Spending Prediction

Investors: Fairpoint Capital

Reference Link to Deck: https://www.businessinsider.com/neurons-ai-and-neuroscience-startup-raises-6-million-seed-round-2022-8?r=US&IR=T

Stage: Seed

**Slide 1 — Cover**

Content:

  • Logo: neurons (top left)
  • Title: Neurons
  • Subtitle: Predicting Customer BehaviorNeurons (4)
  • Design framing:

    Clean white background with faint pastel geometric overlays (pink, yellow, blue). Minimal text, centered for focus. The design conveys professionalism and accessibility, signaling a neuroscience-meets-marketing angle.


    **Slide 2 — The Problem**

    Content:

  • Headline: Predicting consumer responses is hard!
  • Stats:
  • 82% of Americans ignore online ads, and 37% of TV ads (Geo Technologies)
  • 35–48% of products fail on the market (Metrix & Cooper)
  • 97% of websites fail to deliver ROI (Forrester)
  • 49% drop in consumer loyalty in 2021 from 65% (Omnicon)Neurons (4)
  • Design framing:

    Four bold stat boxes, arranged quadrant-style around a central megaphone illustration. Bright contrasting colors (red, yellow, purple, blue) highlight the pain points. This visual layout makes the problem appear both urgent and data-driven.


    **Slide 3 — The Solution**

    Content:

  • Headline: Neuroscience solves that!
  • Key points:
  • Know exactly what consumers see, feel, and think.
  • Neuroscience made available for mass adoption.
  • Neuroscience predicts consumer behavior better than stated response.
  • Neuroscience makes insights quick and scalableNeurons (4)
  • Design framing:

    Split-screen: four colorful blocks on the left with a stylized brain illustration on the right. Each block has a concise, consumer-friendly benefit. The design communicates clarity and scientific credibility.


    **Slide 4 — Product Overview**

    Content:

  • Headline: The Consumer Prediction Platform
  • Two core products:
  • Predict (heatmaps, attention metrics, rapid diagnosis).
  • Explore (emotional response, decision drivers, automated insights).Neurons (4)
  • Design framing:

    Side-by-side product screenshots dominate the center. Below each, small icon-based feature lists. This creates a clear comparison and positions Neurons as a dual-tool suite.


    **Slide 5 — API Integration**

    Content:

  • Headline: API: Plugging into every marketing tool
  • Features:
  • SaaS solutions also available as API.
  • Platforms can integrate predictions directly into their workflow.
  • Current API partners: TINT, vdxtvNeurons (4)
  • Design framing:

    Large product interface screenshot on the left, API code snippet on the right. Clean blue highlight box explains benefits. This slide appeals directly to technical buyers.


    **Slide 6 — Use Cases**

    Content:

  • Headline: Top use cases
  • Examples:
  • Advertising: optimize ROI by predicting ad performance.
  • Packaging: test effectiveness and shelf standout.
  • Website Design & UX: predict landing page performance and optimize CTA layoutsNeurons (4)
  • Design framing:

    Examples shown visually through heatmaps of ads, packaging, and websites. The “before and after” feel makes the use cases concrete. White space keeps focus on visuals.


    **Slide 7 — Clients**

    Content:

    Logos shown: Lenovo, VW, Microsoft, Nintendo, L’Oréal, NBC, Coca-Cola, H&M, Lego, VISA, Google, TikTok, Ericsson, and more

    Neurons (4)

    Design framing:

    Logo wall grid with even spacing. Neutral background ensures brand logos stand out. Classic credibility-building slide.


    **Slide 8 — Why Clients Choose Neurons**

    Content:

  • The best predictive AI — powered by largest neuroscience database.
  • Easy to use — one-click predictions for creative teams.
  • Design–Test–Repeat — faster workflows.
  • Whole-brain prediction — combines AI and neuroscienceNeurons (4)
  • Design framing:

    Four pastel-colored blocks, matching Slide 3. Iconography is light and accessible. The uniformity emphasizes clarity and ease.


    **Slide 9 — Competitive Advantage**

    Content:

  • Headline: Enforcing the barriers for competitors
  • Proprietary database of neuroscience data.
  • 25Bn+ datapoints per year.
  • Competitors limited to public data.
  • Diagram: Research projects + Explore projects feeding into Neurons’ consumer neuroscience database → fueling Prediction AINeurons (4)
  • Design framing:

    Diagrammatic funnel chart with bold arrows. Light background makes hierarchy obvious. Creates a "moat" narrative with proprietary assets.


    **Slide 10 — Acquisition Growth**

    Content:

  • Headline: Competitor acquisition
  • Companies acquired: VisualEyes, Loceye.
  • Details:
  • VisualEyes: design testing plugin.
  • Loceye: scalable webcam-tracking solution.
  • Added datasets: 24,000+ eye-tracking sessionsNeurons (4)
  • Design framing:

    Four info blocks with icons. Acquisitions framed as proof of expansion and defensibility. Pastel gradients keep it visually aligned with earlier slides.


    **Slide 11 — Roadmap / Next Product**

    Content:

  • Headline: Our Next Killer Product: Predicting emotions
  • Features: predict emotional responses like excitement, trust, and attention.
  • Screenshot of consumer dashboard in green themeNeurons (4)
  • Design framing:

    Split layout: product mockup on the right, bullet points on the left. Bold green palette emphasizes emotion prediction as a fresh innovation.


    **Slide 12 — Market Opportunity**

    Content:

  • Headline: Massive market potential in Predictive AI
  • TAM/SAM/SOM diagram:
  • TAM: €18B (US, EU, Asia)
  • SAM: €12B
  • SOM: €2.8BNeurons (4)
  • Design framing:

    Three concentric ovals in pastel colors (pink, purple, yellow). Left side lists key drivers: prediction growth, speed to market, decision advantage. Balanced visual storytelling of size + rationale.


    **Slide 13 — Team**

    Content:

  • Headline: Leadership
  • Profiles:
  • Thomas Z. Ramsøy, Founder & CEO
  • Mike Storm, COO
  • Ditte Ruch Andersen, Director of People & Culture
  • Andreas Obel, Director of Marketing
  • And others: finance, product, salesNeurons (4)
  • Design framing:

    Black-and-white portraits with LinkedIn icons under names. Layout in grid. Consistent with tech/AI pitch norms, signaling credibility.


    **Slide 14 — Closing**

    Content:

  • Headline: Thank you!
  • Website: neuronsinc.comNeurons (4)
  • Design framing:

    Bright “Thank you” with floating charts and heatmap graphics in background. Keeps the neuroscience identity visible until the last slide.

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