Kinnu
Description: Building AI for Learning
Investors: LocalGlobe, Spark Capital
Reference Link to Deck: https://www.businessinsider.com/kinnu-generative-ai-edtech-secures-65-million-from-localglobe-2023-7#-9
Stage: Seed
Slide 1 — Title
Content:
Kinnu — The power to learn anything you want to.
Tagline: A brain-optimised learning app designed around how humans actually learn.
Design framing:
Minimalist white background with the Kinnu logo centered. The tagline is playful yet confident, with “actually” humorously corrected in smaller text. Clean and modern intro slide that establishes brand tone: approachable and science-backed.
Slide 2 — Team
Content:
Backed by Spark Capital, Accel, Harvard, Google logos.
Design framing:
Portraits of founders with concise bios underneath. Social proof is reinforced with institutional logos at the bottom. The slide balances credibility with readability — minimal text per founder, clear font hierarchy.
Slide 3 — Learning principles
Content:
Eight cognitive principles: Spaced repetition, Interleaving, Visual acuity, Propositional density, Failure priming, Active recall, Context switching, Method of loci.
Design framing:
Icons paired with each principle create a grid layout. The title “We don’t have to be in the Matrix to learn super fast” makes the science approachable and slightly tongue-in-cheek. Clean infographic-style.
Slide 4 — Why now
Content:
Right side: small graphs — only 2% of learners finish online courses; $ growth chart for digital learning.
Design framing:
Split layout: bullets on left, data visuals on right. Neutral background to emphasize graphs. Strong use of whitespace — makes complex market timing argument digestible.
Slide 5 — Problem framing
Content:
“Your brain’s learning firmware is outdated.”
Left: current model = long lectures, one-time exposure.
Right: proposed = adaptive, interleaved, micro-sessions.
Visuals: green/orange timeline showing 3x faster mastery, 10x higher retention.
Design framing:
Side-by-side comparison chart with simple visuals. Clear color-coded evidence. Visual storytelling aligns product with brain-optimisation narrative.
Slide 6 — Product experience
Content:
Screenshots of app: map-based discovery, dynamic review, learning analytics.
Tagline: “Kinnu: the non plus ultra learning experience.”
Design framing:
Four iPhone mockups in a row, dark UI with colorful accents. Strong product-first slide — high visual appeal. Little text, relies on interface screenshots to convey value.
Slide 7 — Content engine
Content:
Bar chart: faster content production vs traditional.
Design framing:
Circular workflow diagram (three-part) plus small performance chart. Slide conveys “scale + speed” through visuals rather than heavy text. Strong balance of credibility (experts + AI + UGC).
Slide 8 — Traction
Content (with redactions):
Design framing:
Emoji icons paired with metrics — playful yet clear. Colorful highlights (stars, app store icons). The redactions indicate sensitive but otherwise strong traction. Layout feels celebratory.
Slide 9 — User love
Content:
Multiple 5-star reviews, quotes praising breadth, depth, and stickiness of app.
Design framing:
Testimonials grid, star ratings across top. White background, black text for credibility. Real screenshots of reviews make it feel authentic and persuasive.
Slide 10 — GTM
Content (with redactions):
Design framing:
Timeline with “NOW” and “LATER” segmentation. Case study references in smaller text. Strategic, roadmap-style slide that balances execution detail with simplicity.
Slide 11 — Future of education
Content:
Circular chart: contrasts old vs new (Lectures → Microlearning, Degrees → Proof of knowledge, Elite brands → Badges/avatars, Local/offline → Global/online).
Design framing:
Colorful circular diagram — “Education” at center. Old vs new laid out visually around the circle. Design conveys transformation at a glance.
Slide 12 — Fundraising
Content (with redactions):
Raised ~$2.5m from Spark, Jigsaw, world-class angels (names listed).
Currently raising $6.5m USD.
Allocation/benchmarks redacted.
Design framing:
Investor names/photos at top, raise target in bold. Black boxes over sensitive details but clearly intended to highlight capital ask. Layout resembles a cap table summary slide.
Slide 13 — Closing
Content:
Thank you for your time and attention.
Design framing:
Minimal, centered logo + short thank-you note. Clean wrap-up slide to signal end of deck. Matches title slide in aesthetic.