Cluely

Cluely’s Clipping Strategy

4 min readOriginal source

Key takeaways

  • •Leverages power law dynamics -- top ~1% of clippers drive the majority of views
  • •Strategy = brute-force distribution → repost content at massive scale until it hits (100M+ views in weeks)

Cluely’s Clipping Strategy

Company: Cluely

Original Source: https://x.com/im_roy_lee/status/1945753984339431789

‣ **Notion AI Summary**

  • Cluely built a 700+ person clipping network to repost content across thousands of accounts
  • Uses a pay-per-view model (not per video) to align incentives and eliminate downside
  • Leverages power law dynamics -- top ~1% of clippers drive the majority of views
  • Strategy = brute-force distribution → repost content at massive scale until it hits (100M+ views in weeks)

    • **🚀 Why This Works in 2026**

  • Short-form platforms reward volume + iteration over originality
  • Distribution is now the bottleneck -- this system solves it with scale
  • Pay-for-performance attracts global, high-output creators with no upfront risk
  • Most content fails due to timing, not quality → repetition unlocks upside
  • This is effectively a decentralized, paid growth engine

    • **⚡ How to Level This Up with Notion AI**

  • Use Notion as the central system of record for clips, creators, performance, and learnings
  • Layer in AI to identify patterns across high-performing clips (hooks, formats, timing)
  • Build lightweight workflows that connect content production → clipping → distribution → feedback loops
  • Use external tools (Clay, Instantly, Apollo, Lemlist) for recruiting + outbound, with Notion coordinating everything
  • Focus Notion AI on strategy, synthesis, and decision-making -- not execution-heavy tasks

    • Example Notion AI Prompts:

  • Help me build a clipping strategy and system of record for tracking creators, clip performance, and payouts, referencing the notes in [Cluely’s Clipping Strategy](Cluely%E2%80%99s%20Clipping%20Strategy%20b062975452be82beb83a0190b2ae24a3.md)
  • *Create a template for analyzing top-performing clips and extracting repeatable patterns (hooks, formats, topics), referencing the notes in [Cluely’s Clipping Strategy](Cluely%E2%80%99s%20Clipping%20Strategy%20b062975452

    • Run this on your company

    HeyMojo reads your pulse data, pipeline, and weekly check-in to generate 5 specific experiments using this strategy — ranked by expected impact, each with a success metric and 1-week timeline.

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