The case of Direct Bookings and Chatbots

The case of Direct Bookings and Chatbots Hoteliers will fondly remember the ‘Stop Clicking Around’ ad campaign by Hilton hotels that ran in Feb 2016. Besides being a BHAG (big hairy audacious goal) that became the uniting mission for Hilton, it was a bold initiative to encourage guests to book directly using Hilton mobile apps or […]

How hotel chatbots will change guest experience

The world loves to chat. Today, more than 2.5 billion people have at least one messaging app installed, with predictions that the number will hit 3.6 billion within a couple of years. As travel becomes increasingly mobile-centric, travel brands are realizing that messaging platforms represent the future of customer communication. And many are starting to […]